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Timeline of Göteborg 107.8

1994-06-22

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Classic Radio begins broadcasting on 107.8 in Göteborg.

1996-01-04

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Megapol begins broadcasting on 107.8 in Göteborg.

1997-05-05

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Change of name to Mix Megapol with the new tagline – “The best mix of
old and new songs.

2006-03-03

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The Voice begins broadcasting on 107.8 in Göteborg.

2009-05-05

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Rockklassiker begins broadcasting on 107.8 in Göteborg. Rockklassiker
launched in Gothenburg and Malmö, replacing The Voice in both cities. This expansion made Rockklassiker Sweden’s third-largest commercial radio network, reaching 50% of the population. According to SBS Radio CEO Staffan Rosell, the move strengthens the network’s presence in Sweden’s three biggest cities and complements sister station Mix Megapol. The launch also included a format update with more music from the 1990s, a new sound design, and a new station voice.