1994-06-22
Classic Radio begins broadcasting on 107.8 in Göteborg.
1996-01-04
Megapol begins broadcasting on 107.8 in Göteborg.
1997-05-05
Change of name to Mix Megapol with the new tagline – “The best mix of
old and new songs.
2006-03-03
The Voice begins broadcasting on 107.8 in Göteborg.
2009-05-05
Rockklassiker begins broadcasting on 107.8 in Göteborg. Rockklassiker
launched in Gothenburg and Malmö, replacing The Voice in both cities. This expansion made Rockklassiker Sweden’s third-largest commercial radio network, reaching 50% of the population. According to SBS Radio CEO Staffan Rosell, the move strengthens the network’s presence in Sweden’s three biggest cities and complements sister station Mix Megapol. The launch also included a format update with more music from the 1990s, a new sound design, and a new station voice.
